About

Jill LacinaFounder, Everything Is Marketing

Hello! Thank you for visiting Everything Is Marketing. This is the part where I talk about myself - but really this is about why I do this work and how that relates to you. So, here’s a brief paragraph with the official stuff:

My background includes a degree in International Marketing and 15+ years in various marketing roles across a wide variety of industries; events, fitness, telecoms, marine, coaching, technology, etc. I've written press releases and newsletters, spruiked on tradeshow stands, supported talent and remote sales teams, rebuilt websites, managed and grown social media communities.

Throughout my journey, I've discovered 2 things:

  1. I love working with small business owners like you, who have a vision and want to be of service to your customers, and
  2. I’m also a geek at heart who happily wrangles software platforms, developers and designers so that you can deliver outstanding products and services to your customers.

What does that mean? I’m multi-lingual - I speak code and human.

I started Everything Is Marketing because I noticed the many (very busy) small business owners I work with know that technology is important and helpful - but setting up a digital ecosystem that works smoothly can get chucked into the “Too Difficult” basket - and leads to a lot of frustration.

  • Have you been told that you need to be doing some kind of social media but being on all those platforms is a little overwhelming?
  • Do you know that sending marketing emails to your customers is important but don’t know which software platform to use?
  • Have you clearly identified your target market and know exactly what they need from you?
  • Could you use some fresh ideas for creating useful content for your website and social media channels?
  • Are you trying to figure out how to segment your email lists to deliver just the right messages to your audience?
  • Wouldn't it be great if someone could help you develop a really compelling lead magnet?
  • Do you need a nurture sequence built to launch a new product and want to make sure you're delivering value every step of the way?
  • Do you need to find out which of your marketing channels is performing the best but the idea of digging around Google Analytics makes your eyes glaze over?
  • Are you frustrated by trying to tell your website developer exactly what you need but the end result doesn't meet your expectations?

Do any of these questions hit the mark for you?

I’ll let you in on a little secret: This stuff makes my brain HAPPY!

I am a strategic thinker who loves to roll up my sleeves to make your vision come to life with wonderful digital experiences for your customers. I help you build your digital ecosystem and teach you (and your team) how to use and care for all the moving parts so your business grows and your customers are delighted.

I am the ultimate business wingwoman/cheerleader and I am passionate about helping business owners succeed. I bring enthusiasm and creativity to every project I work on.

Are you ready to get started?  Get in touch to see how we can work together.